WWAKE
WWAKE is a sustainable jewelry brand based in Brooklyn, NY. The collection is available at select retailers including Net-A-Porter, Browns, and Catbird.
Executive Marketing Assistant & Content Producer
Collaborated with founder/owner, Wing Yau, on all digital marketing initiatives across eCommerce, social media, and paid digital ads. Co-creative directed, produced, and styled photo/video assets for organic and paid social ads. Executed data analysis from paid ads with third-party agency. Developed and led a marketing calendar for monthly product launches/features, brand awareness/education, and social initiatives.
Highlight:
- Increased revenue by +173% YoY through paid ads (IG, FB, Pinterest)
- Created new brand guidelines to align with equitability initiatives around LGBTQ+ and gender inclusivity
- Researched and developed digital education series on natural resources of opals, pearls, and other precious gemstones
- Co-managed intern
